Posts Tagged ‘marketing’

November 23rd, 2008

Apple’s Entire Ad Budget: $486M, Compared to Vista’s $300M

In its 2008 fiscal year, Apple’s entire advertising budget was $486 million. Comparatively, Microsoft’s entire Vista advertising budget was $300 million. While Microsoft is a much bigger company, how effective have both campaigns really been?
Lindsay Blakely over at Bnet has dug up some numbers regarding Apple’s entire annual advertising budget, and when compared to Microsoft’s [...]


October 25th, 2008

550% More Searches For iPhone Than GPhone

Here’s a chart comparing the number of US searches related to Apple’s (AAPL) iPhone compared to T-Mobile’s G1, the first phone running Google’s (GOOG) mobile operating system, Android.

Andrew Lipsman of ComScore tells us: “We used broad matches of the terms: gphone, google phone, G1 and android and then excluded any terms that clearly didn’t have [...]