Posts Tagged ‘marketing products’

March 5th, 2009

A Waste Of Effort: Amazon to Market Books on Apple iPhone

The Apple iPhone may be good for a lot of things, but reading electronic books is not one of them. The screen on the device is so small that trying to read War and Peace would make most people over 30 go blind.
That is not stopping Amazon (AMZN) from marketing its ebooks on the Apple [...]


November 23rd, 2008

Apple’s Entire Ad Budget: $486M, Compared to Vista’s $300M

In its 2008 fiscal year, Apple’s entire advertising budget was $486 million. Comparatively, Microsoft’s entire Vista advertising budget was $300 million. While Microsoft is a much bigger company, how effective have both campaigns really been?
Lindsay Blakely over at Bnet has dug up some numbers regarding Apple’s entire annual advertising budget, and when compared to Microsoft’s [...]