Posts Tagged ‘difference’

November 23rd, 2008

Apple’s Entire Ad Budget: $486M, Compared to Vista’s $300M

In its 2008 fiscal year, Apple’s entire advertising budget was $486 million. Comparatively, Microsoft’s entire Vista advertising budget was $300 million. While Microsoft is a much bigger company, how effective have both campaigns really been?
Lindsay Blakely over at Bnet has dug up some numbers regarding Apple’s entire annual advertising budget, and when compared to Microsoft’s [...]


July 29th, 2008

Open Tech offers latest Mac ‘clones’

A computer maker called Open Tech has announced a line of computers designed to run Apple’s Mac OS X, following in the footsteps of Psystar, the Mac clone manufacturer recently targeted by an Apple lawsuit.
The difference, Open Tech claims, is that its offering will not directly violate Apple’s licensing rules for OS X, since it [...]