Posts Tagged ‘apple customers’

November 23rd, 2008

Apple’s Entire Ad Budget: $486M, Compared to Vista’s $300M

In its 2008 fiscal year, Apple’s entire advertising budget was $486 million. Comparatively, Microsoft’s entire Vista advertising budget was $300 million. While Microsoft is a much bigger company, how effective have both campaigns really been?
Lindsay Blakely over at Bnet has dug up some numbers regarding Apple’s entire annual advertising budget, and when compared to Microsoft’s [...]


October 25th, 2008

What’s Apple Really Worth?

That’s the $150 billion question and the crux of a simmering debate between Apple fans, Apple customers, Apple investors and Wall Street.
This all hit a head earlier this week when Apple released its fourth quarter earnings and while earnings per share handily beat the Street, revenue came up light.
Or it dramatically soared past even [...]